M40ON | Design: PlantingSeeds
Clever logo by PlantingSeeds to celebrate the 40th anniversary of landing on the Moon. Though the “4″ does not share every line that the “M” does, they are easily distinguishable from one another because of the use of the white on gray.
Bath Product Logo for Uchenna | Design: Burn Creative
Toucan Logo | Design: Toucan?
Company: Apple Inc.
Design: Rob Janoff, McKenna Advertising
Original Design Created: 1976
Logo Type: Symbol, Found Mark
Apple is one of the most recognizable brands in the world today. Let’s take a closer look at what makes the Apple logo design so successful.
The Concept: When you think of computers you instantly picture a bowl of fruit, right? Of course not, and that is exactly what Apple had in mind when their logo was designed. Using a found object, such as an apple, to represent the computer manufacturer makes it instantly memorable.
Ascender (height): The portion of a letter in a Latin alphabet that extends above the baseline of a font.
Baseline: The line upon which most letters “sit” and below which descenders extend.
Typography Breakdown
Brand: A name or trademark that is easily associated with a certain product or the producer of a set of products.
Brand examples: Google, Starbucks, and Walmart
