Company: Apple Inc.
Design: Rob Janoff, McKenna Advertising
Original Design Created: 1976
Logo Type: Symbol, Found Mark
Apple is one of the most recognizable brands in the world today. Let’s take a closer look at what makes the Apple logo design so successful.
The Concept: When you think of computers you instantly picture a bowl of fruit, right? Of course not, and that is exactly what Apple had in mind when their logo was designed. Using a found object, such as an apple, to represent the computer manufacturer makes it instantly memorable.
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