I came across this logo and package design in a fitness magazine advertisement last month. I think this design made some great use of the Gestalt Law of closure. The letter “o” and “i” are entirely created using only negative space and the edges of the surrounding letters. I think the letter “i” is especially clever …
Read MoreMonthly Archive for: ‘September, 2009’
Crowd-Sourcing, Contests, & Spec Work 6
When I decided that I wanted to focus my career on logo and brand identity I thought a majority of my time would be spent sipping coffee, researching creative design options for clients, and designing the day away in my sketchbook and on my computer. While this does take up a good majority of my …
Read MoreNow That’s Clever! – Twins 0
This is one of those designs that is so simple and yet so effective that you wonder: why didn’t I think of that? The carefully crafted typeface, designed by The Action Designer, lends itself well to the letterform that represents both the “n” and the number “2″. If you ask me this is what great …
Read MoreDesigning Logos by Jack Gernsheimer 0
In the last few years I have become quite a reading fiend. In isn’t out of the ordinary to see two, three, or even four books stacked on my nightstand at any given time. Most of the books I read are fictional novels to help me forget about the stresses of the day, but I …
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