Popchips Logo
Popchips Packaging
I came across this logo and package design in a fitness magazine advertisement last month. I think this design made some great use of the Gestalt Law of closure. The letter “o” and “i” are entirely created using only negative space and the edges of the surrounding letters. I think the letter “i” is especially clever while still being easily legible. What do you think of the Popchips logo?
When I decided that I wanted to focus my career on logo and brand identity I thought a majority of my time would be spent sipping coffee, researching creative design options for clients, and designing the day away in my sketchbook and on my computer. While this does take up a good majority of my time I have to say I am surprised at how much time is spent educating others (and myself) about the various aspects of the design industry. I would like to use this post to educate people about some of the more popular topics being debated in the design industry today.
Crowd-Sourcing: It seems every business is trying to tap into the idea of crowd-sourcing the ideas of the masses. Simply put, crowd sourcing is the act of taking what were tasks traditionally performed by an employee within a business and outsourcing them to a large undefined group of people.
In the design community many websites have popped up in which clients will ask for a design and have not one but many designers vie against one another in order to have their design chosen. The only person to receive payment in this process is the “winning” designer. While this is beneficial to the client, it promotes the idea that as a designer you may or may not be paid for the time and effort put into your work. Imagine if the same was done for other professions? Tom Stephan writes a great analogy of how this would work.
Twins Logo by The Action Designer
This is one of those designs that is so simple and yet so effective that you wonder: why didn’t I think of that? The carefully crafted typeface, designed by The Action Designer, lends itself well to the letterform that represents both the “n” and the number “2″. If you ask me this is what great logo designs should aim for: simplicity with an “Aha!” moment to boot.
In the last few years I have become quite a reading fiend. In isn’t out of the ordinary to see two, three, or even four books stacked on my nightstand at any given time. Most of the books I read are fictional novels to help me forget about the stresses of the day, but I have also built up my library of logo design books and have had some wonderful reads.
The lastest addition to my collection is Designing Logos: The Process of Creating Symbols That Endure by Jack Gernsheimer. It is always tough to decide if a book will be worth the purchase. As a graphic designer I am always tempted to judge a book by its cover. (I do the same for wine labels). To be honest I randomly came across this book on Amazon when I decided to purchase it. The cover wasn’t what drew me in (though after reading the book I now see the reason behind the cover design). Instead, it was the title as well as the reviews of the book that piqued my curiosity. Continue Reading…
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