Diane Ingarten Logo by Alek Chmura

Diane Ingarten | Design: Alek Chmura

I thought this design by Alek Chumra did a great job of incorporating the initials of the clothing designer into a single mark. The arc of the “D” progresses smoothly, which keeps the eye moving through the logo in a circular motion. The letters are legible and work great when reversed out (as you can see on the tag inside the shirt). Simple, clean, appropriate.

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