Now That’s Clever! – Popchips Logo

Posted on: 09-29-2009 Posted in: Design Principles, Gestalt Principles, Inspiration, Logos, Now That's Clever!, Typography
Popchips Logo

Popchips Logo

Popchips Packaging

Popchips Packaging

I came across this logo and package design in a fitness magazine advertisement last month. I think this design made some great use of the Gestalt Law of closure. The letter “o” and “i” are entirely created using only negative space and the edges of the surrounding letters. I think the letter “i” is especially clever while still being easily legible. What do you think of the Popchips logo?

About the Author

Jeremy
A creative soul inspired, Jeremy Bolton is a logo designer living in Spokane Washington. After receiving my bachelors in visual communication I decided to focus my efforts on creating visual identities for companies of all sizes. My client list stretches across the United States and as far as Great Britain, South Africa, and Singapore. I love what I do and it comes across in my work.

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