Now That’s Clever! – Twins

Twins Logo by The Action Designer

This is one of those designs that is so simple and yet so effective that you wonder: why didn’t I think of that? The carefully crafted typeface, designed by The Action Designer, lends itself well to the letterform that represents both the “n” and the number “2″. If you ask me this is what great logo designs should aim for: simplicity with an “Aha!” moment to boot.