I am all for updating logos and I am definitely drawn to san-serif fonts, but not sure what to make of the new logo mark. It feels a little too much like an “H” next to the “H” in the word Hilton.But maybe that is just me. Also, the old logo has some nice movement. What do you think of the logo refresh?
I think if you got rid of the gradient on the updated Hilton logo it would look a whole lot better. I’m all up for updating a classic logo but maybe it looks too “Today” with the font choice.
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I am all for updating logos and I am definitely drawn to san-serif fonts, but not sure what to make of the new logo mark. It feels a little too much like an “H” next to the “H” in the word Hilton.But maybe that is just me. Also, the old logo has some nice movement. What do you think of the logo refresh?
I think if you got rid of the gradient on the updated Hilton logo it would look a whole lot better. I’m all up for updating a classic logo but maybe it looks too “Today” with the font choice.
I agree Kiren. It seems to be a bit 2.0 trendy. I think they will look pretty dated, pretty fast.