Patterns are everywhere we go and our minds can’t help but recognize when a pattern is formed. These patterns can be found in manmade objects such as fabrics or wallpaper; or in nature such as the patterns found on a giraffe or the bark of a tree.

We are inclined to look for visual patterns wether we realize it or not. This is why the Gestalt Principle of similarity works so well when designing logos. The principle of similarity states that objects which share visual features such as shape, size, color, texture, value or orientation will be understood as belonging together. When designing logos we can use this “pattern searching” part of our brain to give a logo unity and interest.

Health Unlimited Logo by The Partners, 1992

Continue Reading…

Listening to a technology podcast the other day I learned of Facebook, Twitter, and digg working together to solve a certain problem facing their various industries. The more I thought about it the more I realized there has been a shift in how business is being done. Newer businesses and individuals seem to be much more open about working together. Yes, they are still competing with one another, but they see the value of coming together in certain areas that can prove mutually beneficial.

Continue Reading…