Every year I love to look back and see the trends that took place within the logo design industry. While many people try to have their designs stand out from the crowd it is amazing to see how much we still influence one another with our designs. LogoLounge does a great job of showcasing logo trends each year with plenty of examples to look over.
Since I am always on the lookout for inspiration and researching what is going on in the logo design industry I thought I would start documenting some of those trends here.
The first trend I have started to notice a lot this last couple of years are companies that are extending their brand by using a lot of motion graphics when presenting their logos. Currently many of these companies are movie studios or television stations, but as software becomes more easily available I think more and more businesses will want to have an animated version of their logo as part of their branding arsenal.
While I still think a brand has a to have a logomark that is effective even when seen in black and white, I think we will starting seeing businesses and designers pushing logos that also use motion graphics.
Take a look at a few groups that have expanded their brand by using motion graphics and animation to showcase their logos.
