Yay:Nay:Stay: Expedia’s New Logo

Expedia Logo Gets Streamlined

Expedia Logo Gets Streamlined

Once again I am drawn to the new typeface more so than the new mark. I am also noticing a trend with new logo typefaces that shear off the ascenders and descenders of each letter. The old logo gave the feel of zooming off to some fun location. The new logo feels a little stuffy, bland, and corporate. (Not exactly the image I think this type of company is wanting to portray.) What do you think?

Thoughts on Expedia's new streamlined logo?

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