Comments on: Make It Bigger By Paula Scher http://jeremybolton.com/2010/02/make-it-bigger-by-paula-scher/ A Creative Soul Inspired Thu, 02 Feb 2012 13:14:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jeremy http://jeremybolton.com/2010/02/make-it-bigger-by-paula-scher/#comment-140 Jeremy Sun, 14 Feb 2010 02:11:55 +0000 http://jeremybolton.com/?p=1890#comment-140 Thanks for the kind words Mark. I love reading books like this. Not only does it help inspire me to see a designer who has blazed a trail of their own, it also gives me invaluable information on how to approach the field myself. I think you hit the nail on the head when you said you try and educate your clients. We are the ones who have dedicated our lives to design, not our clients. We need to feel comfortable sharing and educating them with what we have learned. One way I have found to help show how successful a potential logo can be for a client is by finding similar examples that are already being used by large companies. And better yet if you can show them an example of a similar logo that has stood the test of time. I agree anyone can add 3D elements, drop-shadows, or gradients to a design, but it doesn't change the original concept of the logo. If a logo can't work in simple black and white in a flat vector graphic no amount of additions will make it a success. Thanks for the kind words Mark. I love reading books like this. Not only does it help inspire me to see a designer who has blazed a trail of their own, it also gives me invaluable information on how to approach the field myself.

I think you hit the nail on the head when you said you try and educate your clients. We are the ones who have dedicated our lives to design, not our clients. We need to feel comfortable sharing and educating them with what we have learned.

One way I have found to help show how successful a potential logo can be for a client is by finding similar examples that are already being used by large companies. And better yet if you can show them an example of a similar logo that has stood the test of time.

I agree anyone can add 3D elements, drop-shadows, or gradients to a design, but it doesn’t change the original concept of the logo. If a logo can’t work in simple black and white in a flat vector graphic no amount of additions will make it a success.

]]> By: Mark Brand http://jeremybolton.com/2010/02/make-it-bigger-by-paula-scher/#comment-138 Mark Brand Sat, 13 Feb 2010 21:37:52 +0000 http://jeremybolton.com/?p=1890#comment-138 Great post Jeremy, it's always nice to read about long-term succesful designers. The problem she faced with creating designs without real concepts and concentrating on sale value is the same problem we face today. Clients want to see 3D and gradients, not a well thought out concept developed for their business. I try to educate them as nicely as I can. How do you handle a stubborn client? Great post Jeremy, it’s always nice to read about long-term succesful designers. The problem she faced with creating designs without real concepts and concentrating on sale value is the same problem we face today. Clients want to see 3D and gradients, not a well thought out concept developed for their business. I try to educate them as nicely as I can. How do you handle a stubborn client?

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