Now That’s Clever – Alfa Vale Hotel Logo
One of the recurring design challenges that logo designers face is coming up with a design for something that may be viewed as cliché or obvious. However, when done right, even the mundane can become interesting. Take the above logo for example. Although the first idea that may come to a designer making a logo for a hotel may be a bed, this design takes that idea to the next level. The inviting typography and colors add to the overall idea of comfort. Find other great logos by Denis Wong on his Behance profile.











I think it’s great!
Me too! This is one of those logos I always come back to and just smile. It is simple, well done, and offers a twist on something that could have so easily been cliché.