Archive for month: August, 2010 The 1 Year Anniversary

Well I can’t believe it has already been a year since going live with I want to thank all my friends and family who supported me in this endeavor. I would also like to thank the great clients I have met and had the privilege to work with over the last year.

And last, but not least, I want to thank all of the designers who have visited my website and helped keep a design dialogue going through posts, comments, logo submissions, and emails. (I am still amazed my website has been viewed in more than 120 countries!)

It has been a great year and I couldn’t have asked for more. Thanks everyone.

Gestalt Principle: The Law of Proximity

The law of proximity is one of the most fascinating gestalt principles to me. It shows just how much our brains work at trying to make order out of chaos. To put it simply the law of proximity states that when objects appear close to one another they tend to be perceived as a group.

Take constellations for example. When we look at the night sky we look for stars that are close to one another and try to find some sort of meaning. Based on their proximity to one another we have clustered groups of stars and given them specific names and shapes such as The Big Dipper or Orion’s Belt. We have essentially created meaning out of randomness.

Look at the image of circles below. On the left side it appears that the circles are haphazardly placed in no particular order. On the right side, even though the same circles are used, it is clear to us that the shape of a triangle has been formed. Our minds have found a unity amongst the shapes based on their proximity to one another.

The Law of Proximity | Jeremy Bolton

The Law of Proximity | Jeremy Bolton

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