Logo Trends: Minimalism

No doubt you have seen a blog post, tweet, or Facbeook status update with the news that Starbucks is prepping for a new, cleaner, logo for 2011. Personally I think the simpler design is a welcome change, though it may prove a confusing one.  I have already quizzed a few (non-coffee drinking) friends about the new logo only to find they had no idea who this mermaid was representing. It will be interesting to see how Starbucks ties the name to the mythical sea creature. Read more →

Branding: A Few Resource Guides

When it comes down to it logos are much more than just the sum of their parts. A logos true power lies in how it is used and in what context. It is for this reason that many designers create branding or identity guides to accompany their logo. Here are a few resources focused on brand and identity design.

Logo Orange

Logo Orange Design Group is a design and branding agency based out of Paris, France. Here are a few great branding and identity resources they offer on their website: Read more →