Alfa Vale Hotel Logo | Design by Denis Wong

One of the recurring design challenges that logo designers face is coming up with a design for something that may be viewed as cliché or obvious. However, when done right, even the mundane can become interesting. Take the above logo for example. Although the first idea that may come to a designer making a logo for a hotel may be a bed, this design takes that idea to the next level. The inviting typography and colors add to the overall idea of comfort. Find other great logos by Denis Wong on his Behance profile.

Museum of London Logo by design firm Coley Porter Bell

The striking new logo, designed by award winning agency Coley Porter Bell, takes the conceptual form of London’s thumbprint. Coloured layers map the shape of London over time, reflecting the ever-changing, diverse and dynamic make up of London and Londoners, past, present and future. The brand mark has been crafted to create visual impact, and link the Museum venues. — Press Release

I came across the Museum of London recently and was simply fascinated with the concept. The logo epitomizes the very essence of conceptual logo design. And it does so with style and flair. It also represents a logo that gives you an “Aha!” moment. It’s unlikely you will understand the logo concept at first glance, but when you are told what it represents the logo takes on a whole new layer of meaning.

A few weeks ago I was reading the Logo Design Love blog and came across a poster designed by Jason Dean called the ABC’s of Branding. The poster uses no ink and is instead created through a stamp and emboss treatment. It is being sold in a limited edition run with each poster numbered and signed by Jason. Being an aspiring logo designer I couldn’t help but buy the poster for inspiration. I was very excited to see that my poster had arrived today.

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Truce Logo by Turner Duckworth

Truce Packaging by Turner Duckworth

I have found my new logo design hero: Turner Duckworth. Duckworth is a logo, brand, and package designer. You may have seen some of his work: the Amazon.com logo, the Palm logo, Dolby logo refresh, packaging for Coca-Cola and PopChips, as well as many others. The above logo was created to brand a new vodka and cognac liqueur mix. As you can see the word truce is cleverly flipped and able to fit perfectly inside itself. This is an example of a great conceptual design using carefully crafted type treatment. I think it is just brilliant. Be sure to check out the rest of his amazing portfolio.

Popchips Logo

Popchips Packaging

I came across this logo and package design in a fitness magazine advertisement last month. I think this design made some great use of the Gestalt Law of closure. The letter “o” and “i” are entirely created using only negative space and the edges of the surrounding letters. I think the letter “i” is especially clever while still being easily legible. What do you think of the Popchips logo?