Veteran designer Paula Scher has been influencing the design community with her brilliance for nearly four decades. Her autobiography, Make It Bigger, is a first-hand account of her journey from budding beginner to practiced principal at the New York design firm Pentagram. While the graphic design profession has continually changed over the course of Scher’s career, Scher herself has continued to refine personal design techniques without feeling the need to cave to current design trends. As a designer, a historian, and a trailblazer much can be learned from Paula Scher’s long line of professional pursuits which are all a part of her book Make It Bigger. Continue Reading…

In the last few years I have become quite a reading fiend. In isn’t out of the ordinary to see two, three, or even four books stacked on my nightstand at any given time. Most of the books I read are fictional novels to help me forget about the stresses of the day, but I have also built up my library of logo design books and have had some wonderful reads.

The lastest addition to my collection is Designing Logos: The Process of Creating Symbols That Endure by Jack Gernsheimer. It is always tough to decide if a book will be worth the purchase. As a graphic designer I am always tempted to judge a book by its cover. (I do the same for wine labels). To be honest I randomly came across this book on Amazon when I decided to purchase it. The cover wasn’t what drew me in (though after reading the book I now see the reason behind the cover design). Instead, it was the title as well as the reviews of the book that piqued my curiosity. Continue Reading…