5 ½ Logo Design Tips
After finishing nearly fours years of design classes, working at a graphic design agency, and freelancing in my free time, I have picked up some helpful tips along the way. I try to keep these following 5 ½ tips in mind each time I start a new project. These tips are written in regards to logo design, but can be helpful for any type of visual design you are working on.
Do Your Homework | Your client probably knows the ins-and-outs of their industry and that means you should too. Do your homework to see what their industry is all about. Research their competition, look at current industry trends, establish the target market, and find out what brands have already been established. You don’t want to duplicate a color scheme or look that is already in use, especially since your aim should be to help your client stand out amongst their competition. The more informed you are about your clients industry, the better prepared you will be to think “outside the box” when creating a logo design.
