Tag Archive for: Terms

Glossary of Typography Terms

Ascender (height): The portion of a letter in a Latin alphabet that extends above the baseline of a font.

Baseline: The line upon which most letters “sit” and below which descenders extend.

Typography Breakdown

Typography Breakdown

Read more →

Glossary of Logo Terms

Brand: A name or trademark that is easily associated with a certain product or the producer of a set of products.

Brand examples: Google, Starbucks, Walmart

Brand examples: Google, Starbucks, and Walmart

Read more →

Glossary of Print Terms

DUOTONE: This is a printing process in which a picture is printed using only two colors, usually a dark and light color for contrast.

CMYK: (Short for cyan, magenta, yellow, and key (black) This process uses these four colors to produce an image and is often referred to as the four color process.

Read more →