Glossary of Typography Terms
Ascender (height): The portion of a letter in a Latin alphabet that extends above the baseline of a font.
Baseline: The line upon which most letters “sit” and below which descenders extend.
Typography Breakdown
Tag Archive for: Terms
Glossary of Logo Terms
Brand: A name or trademark that is easily associated with a certain product or the producer of a set of products.
Brand examples: Google, Starbucks, and Walmart
Glossary of Print Terms
DUOTONE: This is a printing process in which a picture is printed using only two colors, usually a dark and light color for contrast.
CMYK: (Short for cyan, magenta, yellow, and key (black) This process uses these four colors to produce an image and is often referred to as the four color process.
